I’ve always been a daydreamer. Although I remain an optimist, I veil it with constructive criticism. Ultimately, I strive to be deliberate in my pursuit for honest, futureproof design. The path has led me towards developing a unique world view, basing the potential for industrial design to directly influence the material condition on a systemic level- one that envisions a democratic process steering us towards a sustainable future, working to deradicalize the current culture plagued with the hyper-consumerist, hyper-individualism.

I believe industrial designers must back our design intent with rhetoric to clearly communicate the values which drive the commodities we design, so that we can do our part in transitioning our world toward an ecologically and socially sustainable future.

We must be centering our discussions around redefining the very nature of the commodity form, and do so not on the basis of the profit motive, but on principles of historical materialism. Only then can we begin to recon with the influences of capital on our consumption habits.

I enjoy tinkering on my project car in my free time, listening to music, reading, and especially love taking a weekend out to ski or mountain bike.

RESUME

dzerushau.seva@gmail.com